SKP Food & Beverages Co. – Ahmedabad Website Design & Development, SEO, Digital Marketing

Enhancing Sales for USA-Based FMCG Brand by SMM & PPC

Overview

Ahmedabad Website Designing, a leading web design, and SEO company was approached by a USA-based food and beverage brand client to provide Social Media Marketing and Google Ads services. The client aimed to increase brand awareness, engage with potential customers, and ultimately drive online sales. In this case study, we will discuss the challenges faced by the client, the solutions provided by Ahmedabad Website Designing, and the results achieved.

Increase in
Sales

0 %

increase in
CTR

0 %

increase in
Engagement

0 %

Increase in
Conversion Rate

0 %

Challenges

Limited online visibility: The food and beverage brand had limited online visibility, making it difficult to attract potential customers and generate online sales.
High competition: The food and beverage industry is highly competitive, with numerous well-established brands targeting the same audience. This made it challenging for the client to differentiate themselves and capture the attention of potential customers.
Low social media engagement: The client's social media accounts had a low number of followers and limited engagement, reducing the effectiveness of their marketing efforts.
Inefficient ad campaigns: The client's previous Google Ads campaigns were not properly optimized, resulting in low click-through rates (CTR) and high cost per click (CPC).

Solutions

Social media strategy development: Ahmedabad Website Designing developed a comprehensive social media strategy tailored to the client's target audience. This strategy included creating high-quality, engaging content, regular posting, and monitoring and responding to user comments and messages.
Social media advertising: To reach a larger audience, Ahmedabad Website Designing implemented paid social media advertising campaigns across Facebook, Instagram, and Twitter. These campaigns were meticulously targeted and optimized to attract potential customers interested in food and beverages.
Google Ads optimization: Ahmedabad Website Designing conducted a thorough audit of the client's existing Google Ads campaigns, identifying areas for improvement. The campaigns were optimized by refining the keyword targeting, ad copy, and landing pages to increase CTR and decrease CPC.
Conversion tracking and analysis: Ahmedabad Website Designing set up conversion tracking to monitor the performance of both social media and Google Ads campaigns. Regular analysis and reporting allowed for ongoing optimization and the identification of new opportunities for growth.

Results

Increased brand awareness: Within six months, the client's social media following increased by 110%, contributing to greater brand awareness and visibility.
Higher social media engagement: The client's social media engagement improved significantly, with an 85% increase in likes, shares, and comments on their posts.
Improved Google Ads performance: Optimizing the client's Google Ads campaigns led to a 55% increase in CTR and a 40% decrease in CPC, making the campaigns more cost-effective and efficient.
Boosted online sales: The combination of social media marketing and optimized Google Ads campaigns resulted in a 45% increase in online sales for the client's food and beverage brand.

In conclusion, Ahmedabad Website Designing’s Social Media Marketing and Google Ads services helped the USA-based food and beverage brand significantly improve their online visibility and reach a larger audience. As a result, the client experienced increased brand awareness, higher social media engagement, improved Google Ads performance, and ultimately, boosted online sales.