Bhagwati Engineering – Ahmedabad Website Design & Development, SEO, Digital Marketing

Increase Online Visibility & Leads for a Pharma Machines Mfr.

Overview

Ahmedabad Website Designing, a prominent web design and SEO company, was approached by a client who manufactures pharmaceutical machines to provide Google Ads services. The client aimed to enhance their online visibility, reach more potential customers, and boost lead generation. In this case study, we will discuss the challenges faced by the client, the solutions provided by Ahmedabad Website Designing, and the results achieved.

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Challenges

Limited online visibility: The pharmaceutical machines manufacturer had limited online visibility, making it difficult to attract potential customers and generate leads.
High competition: The pharmaceutical machines industry is highly competitive, with numerous well-established manufacturers targeting the same audience. This made it challenging for the client to differentiate themselves and capture the attention of potential customers.
Inefficient ad campaigns: The client's previous Google Ads campaigns were not properly optimized, resulting in low click-through rates (CTR) and high cost per click (CPC).
Lack of targeted keyword strategy: The client's previous campaigns did not have a well-defined keyword strategy, leading to a lower return on ad spend (ROAS).

Solutions

Comprehensive keyword research: Ahmedabad Website Designing conducted thorough keyword research to identify high-value target keywords relevant to the client's products and industry. These keywords were then strategically integrated into the ad copy, headlines, and landing pages.
Google Ads optimization: Ahmedabad Website Designing audited the client's existing Google Ads campaigns, identifying areas for improvement. The campaigns were optimized by refining the keyword targeting, ad copy, and landing pages to increase CTR and decrease CPC.
Ad scheduling and targeting: To maximize the effectiveness of the client's ad campaigns, Ahmedabad Website Designing implemented ad scheduling and targeting, ensuring that the ads were only shown to the most relevant audience during the most effective times of the day.
Conversion tracking and analysis: Ahmedabad Website Designing set up conversion tracking to monitor the performance of the Google Ads campaigns. Regular analysis and reporting allowed for ongoing optimization and the identification of new opportunities for growth.

Results

Increased online visibility: Within six months, the client's online visibility improved significantly, with their ads consistently appearing on the first page of Google search results for their target keywords.
Improved Google Ads performance: Optimizing the client's Google Ads campaigns led to a 70% increase in CTR and a 50% decrease in CPC, making the campaigns more cost-effective and efficient.
Boosted lead generation: The combination of targeted keyword strategy and optimized Google Ads campaigns resulted in a 60% increase in qualified leads for the client's pharmaceutical machines.
Higher return on ad spend (ROAS): The client experienced a 45% increase in ROAS, demonstrating the effectiveness of the optimized ad campaigns in driving sales and revenue.

In conclusion, Ahmedabad Website Designing’s Google Ads services helped the pharmaceutical machines manufacturer significantly improve their online visibility and reach a larger audience. As a result, the client experienced increased online visibility, improved Google Ads performance, boosted lead generation, and a higher return on ad spend.