Boosting International Trade for Import & Export Business

Overview
Ahmedabad Website Designing (AWD) was approached by a South Africa-based import and export business seeking to enhance their digital presence through an innovative, user-friendly website. The client aimed to expand their global reach, attract new trade partners, and increase overall revenue. AWD successfully delivered a high-quality, responsive website that exceeded the client’s expectations, leading to enhanced online visibility, stronger business connections, and increased revenue.
Inquiries
Organic Traffic
Bounce Rate
Sales
Challenges
The client encountered several obstacles that hindered their online growth:
- Outdated website design: The previous website lacked visual appeal, easy navigation, and a seamless user experience, making it difficult for potential partners to engage with the client.
- Limited international exposure: The client's target audience included global trade partners, but their website was not optimized for search engines, leading to reduced visibility.
- Inefficient business lead generation: The existing website lacked clear calls-to-action and an effective lead generation strategy, leading to missed opportunities for new business connections.
- Mobile responsiveness: As an increasing number of users access websites via mobile devices, the client's website needed to be responsive across various screen sizes and devices.
Solutions
AWD provided a comprehensive website development service to address the client’s challenges:
- Redesigning the website: AWD crafted a contemporary, visually appealing website that aligned with the client's brand identity. The design was clean and professional, ensuring easy navigation and an improved user experience.
- Search engine optimization (SEO): AWD employed SEO best practices to enhance the website's visibility on search engines, attracting more organic traffic and increasing global exposure.
- Lead generation strategy: AWD implemented clear calls-to-action and a well-structured contact form, streamlining the lead generation process and making it easier for potential trade partners to connect with the client.
- Mobile responsiveness: AWD ensured the new website was fully responsive, providing an optimal browsing experience for users on various devices, including smartphones and tablets.
Results
As a result of AWD’s website development service, the client experienced the following improvements:
- Enhanced online visibility: The SEO efforts led to an 80% increase in organic search traffic, significantly expanding the client's international exposure.
- Improved user experience: The modernized design and intuitive navigation resulted in a 35% decrease in bounce rate, indicating better user engagement.
- Increased business leads: The streamlined lead generation strategy contributed to a 50% increase in new business inquiries, connecting the client with potential trade partners more effectively.
- Mobile responsiveness: With the new responsive design, mobile users accounted for 65% of the total website traffic, further broadening the client's potential partner base.
In conclusion, the new website developed by AWD successfully addressed the client’s challenges and delivered outstanding results, significantly enhancing their online presence and facilitating the growth of their import and export business.
Project Details

Client
Tarantula Trading Co.

Services Offered
Web Development

Technology
WordPress

Industry
Import & Export

Location
South Africa

Calender
Since 2020