Boosting Online Visibility for a Premium Chocolate Brand

Overview
Ahmedabad Website Designing (AWD) was approached by a Netherlands-based premium chocolate and candies manufacturer and exporter seeking to enhance their online visibility through effective Search Engine Optimization (SEO) services. The client aimed to expand their global reach, attract new customers, and increase overall sales. AWD successfully executed a comprehensive SEO strategy that exceeded the client’s expectations, leading to improved search rankings, higher organic traffic, and increased revenue.
Inquiries
Organic Traffic
Bounce Rate
Sales
Challenges
The client faced several challenges that hindered their online growth:
- Low search rankings: The client's website was not ranking well on search engines, leading to limited visibility and fewer potential customers.
- Competitive market: The premium chocolate and candies industry is highly competitive, making it difficult for the client to stand out and attract their target audience.
- Limited organic traffic: The client's website had a low organic traffic rate, reducing the number of potential customers and sales opportunities.
- Ineffective keyword targeting: The client's previous keyword strategy failed to target the most relevant and high-converting keywords, reducing the overall effectiveness of their SEO efforts.
Solutions
AWD provided a comprehensive SEO service to address the client’s challenges:
- Keyword research and optimization: AWD conducted in-depth keyword research to identify high-converting and relevant keywords for the client's industry. These keywords were strategically incorporated into the website's content and meta tags to improve search rankings.
- On-page optimization: AWD performed on-page optimization, addressing various elements like header tags, image optimization, and internal linking to improve the website's overall SEO performance.
- High-quality content creation: AWD developed engaging and informative content targeting the identified keywords, enhancing the client's website's authority and relevance in the eyes of search engines.
- Off-page optimization: AWD executed off-page optimization efforts, such as quality link building and social media marketing, to increase the website's credibility and improve search rankings.
Results
As a result of AWD’s SEO services, the client experienced the following improvements:
- Higher search rankings: The client's website achieved top rankings for several targeted keywords, leading to an 85% increase in search visibility.
- Increased organic traffic: The improved search rankings contributed to a 60% increase in organic traffic, bringing in more potential customers and sales opportunities.
- Greater market competitiveness: The SEO efforts helped the client stand out in the competitive premium chocolate and candies industry, driving a 40% increase in online inquiries from potential customers.
- Enhanced keyword targeting: The refined keyword strategy resulted in a 30% increase in conversion rate from organic traffic, demonstrating the effectiveness of targeting high-converting and relevant keywords.
In conclusion, the comprehensive SEO strategy executed by AWD successfully addressed the client’s challenges and delivered outstanding results, significantly enhancing their online presence and driving sales growth for their premium chocolate and candies business.
Project Details

Client
Terrific Chocolates

Services Offered
SEO

Technology
On Page, Off Page

Industry
Import & Export

Location
Netherlands

Calender
Since 2021